CREATING UNIQUE & MEMORABLE BRAND DESIGN
WE’RE THOSE 2 GUYS WHO WORKED ON
BRANDS, CONCEPTS & PRODUCT PORTFOLIOS
AROUND THE WORLD
& NOW AVAILABLE IN A PLACE NEAR YOU.
THE TOP NOTCH EXPERTISE OF THE NETWORK AGENCIES
BUT MORE FLEXIBLE AND ACCESSIBLE.
50+
BRANDS
30+
COUNTRIES
WE WORKED WITH
START UPS AND
MATURE BRANDS WITH COMPLEX & INTERNATIONAL BRAND PORTFOLIOS. OUR EXPERTISE IS BASED ON WORKING FOR OVER 50 BRANDS IN MORE THAN 30 COUNTRIES.
Iconic design for growth
”We truly understand how brands can grow in these changing times.
That all starts with understanding the brand assets to design
unique and memorable brand identities.”
WE BELIEVE IN COMMITMENT, INVOLVEMENT AND CREATIVE EXCELLENCE AS BASIS FOR COOPERATION. IN A PERSONAL AGENCY RELATION OR AS IN HOUSE TEAM. WITH A FOCUS ON BRAND & PACKAGING DESIGN.
WE ARE THOSE GUYS
Theo
Lindemann
STRATEGY
Theo is an all-round brand design strategist and concept developer who learned his trade at OgilvyDirect, JWT and VBAT (part of Superunion). As Partner, Board member and Sr Brand Director at VBAT he has been heading complex brand & design programs for a wide array of clients, ranging from mainstream retailers to leading food manufactures.
John
Comitis
CREATIVE
John is an award-winning design director with brand & packaging experience in more than 25 countries. Started as a brand designer at KSDP in Johannesburg and then in Amsterdam at VBAT for 18 years. Lead designer at KSDP on brands like TNT, ABN AMRO and at VBAT as Sr Design Director for a variety of the HEINEKEN portfolio brands.
We’ve worked at VBAT|Superunion for more than 18/28 years. These are some of the experiences we’ve learned in those years as leading seniors at that brand and design agency.
Heineken’s road to design an Icon
How Asset Driven Design works to change a brand from a complex packaging design to a strong focus on the star as an icon.
Working internationally
We’ve worked in more than 30 countries and understand how to cross cultures and to make the change with local teams.
Amstel Worldwide Portfolio
How to restructure the brand design of a global portfolio. Developing a manageable brand design for decentralized brand in 152 countries.
Slovakia-Australia-Netherlands-Greece-Spain-Croatia-USA-UK-Chile-Brasil-Mexico-Bahamas-Hungary-Poland-Belarus-Russia-SouthAfrica-Nigeria-Austria-Belgium-China-Romania-
True craft
Making authenticity relevant for today. A rich history should not become nostalgia design, but a strong basis for growth.
Ciders: a brewer going apples!
Brand design to reach new audiences. From evolutionary brand design of an internationally established brand to new glocal storytelling for a challenger.
Design for dairy
Brand and packaging design in an everyday category.
International experience in a fast-moving segment where brands need to adapt to changing consumer needs and translate product innovation into relevant consumer propositions.
